Complex Concentrates believes that the art of cannabis cultivation
and extraction lies in the delicate balance between science and
nature, and we agree. Our approach was guided by this statement
— a balance between organic and technical styles; flowing yet
measured, abstract yet organized, these were our keywords in
coming up with an elegant design solution.
Complex wanted to highlight their scientific approach to
cultivation and extraction, while having a fresh, approachable
look. We were always drawn to the visual impact of lava
lamps, and this came to mind when representing both a fun
kind of science (nostalgia from children's science experiment
TV shows), and the idea of concentrates and concentrated
liquids, to not come off as intimidating. Everything else
resulted from playing around and experimentation, to
humanize and soften the strict precision with which Complex
operates, resulting in that delicate balance.
Complex Concentrates believes that the art of cannabis cultivation
and extraction lies in the delicate balance between science and
nature, and we agree. Our approach was guided by this statement
— a balance between organic and technical styles; flowing yet
measured, abstract yet organized, these were our keywords in
coming up with an elegant design solution.
Complex wanted to highlight their scientific approach to
cultivation and extraction, while having a fresh, approachable
look. We were always drawn to the visual impact of lava
lamps, and this came to mind when representing both a fun
kind of science (nostalgia from children's science experiment
TV shows), and the idea of concentrates and concentrated
liquids, to not come off as intimidating. Everything else
resulted from playing around and experimentation, to
humanize and soften the strict precision with which Complex
operates, resulting in that delicate balance.