Having been in the business for over 40 years, Swire Travel continues to deliver world class service in all aspects of travel. From consultation, planning, getting you there, and after-sales support, Swire has your back for your entire journey.
Both corporate and casual, this clean, stylish, and modern take on the company’s previous logo is a well-balanced design. We elevated it from being too formal, sharp-edged, and having a limiting vertical layout, to here now with softened angles and edges, and flexible in terms of orientation variety, visibility, and scalability. We made the jet stream a curved trajectory, and created a crisp mark that is modern, fresh, and professional. The word “travel” could also easily be switched out when dealing with other aspects of the brand.
Both corporate and casual, this clean, stylish, and modern take on the company’s previous logo is a well-balanced design. We elevated it from being too formal, sharp-edged, and having a limiting vertical layout, to here now with softened angles and edges, and flexible in terms of orientation variety, visibility, and scalability. We made the jet stream a curved trajectory, and created a crisp mark that is modern, fresh, and professional. The word “travel” could also easily be switched out when dealing with other aspects of the brand.