Justin’s photography speaks for itself, with its intense colors and strong composition, we didn’t want to take away from that. So we made him a mark that is quiet and confident, clean and composed. Universal symbols help with sending the right message, so with a bit of tweaking of a flash icon, (or a hidden “fingers-framing-a-shot gesture”) we came up with a mark that references the curves of his initials subtly and focuses on what he does.
Able to adapt to any situation, as his work is already the main visual, his branding is a chameleon, using colors and even the composition of his photos to harmoniously frame his work. With the flash icon doing what it does best, shine in the background and provide light for the main character.
Justin’s photography speaks for itself, with its intense colors and strong composition, we didn’t want to take away from that. So we made him a mark that is quiet and confident, clean and composed. Universal symbols help with sending the right message, so with a bit of tweaking of a flash icon, (or a hidden “fingers-framing-a-shot gesture”) we came up with a mark that references the curves of his initials subtly and focuses on what he does.